Our success with technology
is based on knowing how to make it work. Tekmar Solutions is really a concierge service provider. This is the road companies that have success with technology are headed. Apple’s recent acquisition of Beats Electronics “for $3.2 billion, it will represent the biggest acquisition to date for Apple. The acquisition is focused on the success of their audience, they are providing great service to their customers. http://www.everythingicafe.com/apple-buy-beats-headphones/
Image via flickr user Jason Howie
Understanding the audience is critical with all facets of technology. The experience one’s audience has is key to the success with technology. The UI – user interface is the part that carry’s your message. Making it sound great and uncomplicated is the key. The user interface is the show. When it comes to the success with technology endeavors what people see, determines whether they continue to use it or just browse past. Understanding the market is crucial.
The demographics, when it comes to web presence, are vital to success with technology, particularly in this concern. Not only who’s looking at site but the call to action is the key to success. Just as important as the technical aspects is the push to the purchase.
“Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site since 2012. In total 73% of people who make over $75,000 per year are on Facebook, as opposed to just 17% on Twitter. However, a shocking 86% of FB users aren’t based in the US, making this prime pickings for businesses looking to go global.
With Instagram, now a part of Facebook, 68% of users are women. Twitter draws a young crowd with 27% of people in the US aged 18 to 29 using it, but only 16% of people who are in their 30s-40s tweet. If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook.” http://www.problogger.net/archives/2014/05/30/how-to-identify-social-media-demographics-target-viewer-interests-for-better-social-reach/?utm_source=feedburner
The success with technology comes from having the right plan and the right people to execute it. Let Tekmar help your company with its IT Blueprint.